Direct Life - Life Insurance
Direct Life Reorganization
Mutual Life Insurance Company is pleased to announce that
effective October 1, 2000, its reorganization as a Mutual
Holding Company is final. The new Holding Company is Lincoln
Mutual Holding Co. The new name for the stock operating company,
which replaces Lincoln Mutual Life, is Lincoln Direct Life
On April 17, 2000, the Company's Board of Directors adopted
a plan of reorganization for the purpose of creating a mutual
insurance holding company. The purpose of the reorganization
is to better enable the company to achieve its goal of positioning
itself as an effective, competitive, growing and financially
secure life insurance company in the future. The structure
provides more flexibility for business initiatives as the
insurance industry environment changes. These initiatives
may include acquisition of other businesses, mergers, and
the ability to access capital markets. The plan positions
Lincoln Direct Life to be an active, successful participant
in providing life insurance and other financial protection
On June 23, 2000, the Department of Insurance approved the
plan and determined that the plan was fair and equitable to
the policyholders of Lincoln Mutual Life. On August 7, 2000,
at a special policyholder's meeting, over 93% of Lincoln Mutual's
Policyholders voted in favor of the plan of reorganization.
The effective date for the reorganization is October 1, 2000.
Following the reorganization, Lincoln Direct Life will maintain
the policies and practices applicable to all policies in a
manner consistent with Lincoln Mutual Life's historical practices.
The reorganization did not alter, diminish, reduce or otherwise
adversely affect policyholders' contract rights. Membership
rights are transferred to Lincoln Mutual Holding Company,
which owns, indirectly, all of the stock of Lincoln Direct
The name, Lincoln Direct Life, is consistent with the direct
distribution system that was adopted by Lincoln Mutual Life
in 1997. This direct distribution system has significantly
enhanced growth for the company, increasing total individual
life sales by 90% since that time.
The company has been in business since 1896 and is licensed
to sell life insurance in twenty-two states. Currently Lincoln
Direct Life has approximately 55,000 policies in force and
total Capital, Surplus and AVR of approximately $21 million.
Lincoln Mutual Life's financial condition and operating performance
has been rated "Excellent" by A.M. Best Company,
the principal independent rating organization of insurance
companies in the United States.
Lincoln Direct Life - Term Life Insurance
First Month's Premium is only $1.
Lincoln Direct Life make it easy for you to get started on
the road to financial security by offering you $20,000.00
or $10,000.00 of pure term life insurance protection for just
$1 for the first month. Check the rate chart to see just how
affordable your on-going monthly premiums will be for either
Cost Rates are Guaranteed to Stay Level for a Full 10 Years.
After the first month, you'll 'lock-in' a low rate that's
guaranteed to stay the same for the next 10 years. Your rates
will then only increase after the lock in period. (Issue ages
66 and over are only renewable to age 75.)
will Not Decrease as you Grow Older.
'Guaranteed issue' plans require no evidence of insurability,
but these plans often provide you with less coverage as each
year passes. This plan from Lincoln Direct Life provides full
benefit protection from day one.
You Will Not Need to Take a Medical
Examination to Apply.
Lincoln Direct Life offer terrific rates by making certain
that each applicant is in good health. But - unlike similar
plans from other companies - you will not be required to undergo
an examination from a doctor or paramedic. Lincoln Direct
Life's decision will be based on the answers you provide to
the health questions asked on the application.
Policy Cannot be Canceled Due to Poor Health.
Provided that you continue to pay your premiums on time, Lincoln
Direct Life cannot cancel your policy due to changes in your
health. This means that even if there is a drastic change
in your health, you and your family will still receive the
full protection this plan offers.
Cash Benefits are 100% Free From Federal Income Tax.
It's good to know that if you apply for and receive $20,000.00
in protection, your family will receive the full $20,000.00
in cash benefits at the time of your death. The federal government
does not tax the proceeds of any life insurance distribution.
you have any questions about the plan or the application,
please call Lincoln Direct toll-free at 1-800-889-6002.
Lincoln Mutual Life - Whole Life Insurance
is Affordable Life Insurance
Lincoln Direct's Life Long Plan is affordable protection that
will give you and your family the financial security you need
and deserve. This is high-value permanent life insurance.
this 100% Iron-Clad Guarantee
With the Life Long Plan, Lincoln Direct Life absolutely guarantee
your premium rates will never increase and your benefit will
never decrease - regardless of any changes to your health.
What's more, as long as you continue to pay your premiums
on time, Lincoln Direct cannot cancel your policy under any
No Medical Exam Necessary
This is a very convenient way to increase your life insurance
protection. Unlike many similar plans - you will not be required
to undergo an examination by a paramedic or a doctor. Lincoln
Direct Life's decision will be based on the answers you provide
to the health questions asked on the application.
30-Day Money Back Guarantee
This plan is an exceptional value - and Lincoln Direct Life
know you'll be satisfied with the protection it provides.
But if, for some reason, you're not absolutely 100% satisfied,
you can mail the policy back to Lincoln Direct Lifewithin
30 days and they'll gladly refund your money. No questions
will be asked.